Ep. 04 - A Founder’s Take on Product Management

James Costa spent 9 years as the founder and head of Phuse, an agency focused on changing the way companies do business in the digital age. Today, James works with a variety of clients and oversees a team of product managers as Group Product Manager at TWG.

In this interview, James shares stories of his startup days, and draws connections between thinking like a founder and a product manager. James provides deep insights into how to develop a partnership-like relationship with clients, building in a vision for growth for their product at the outset so that it can guide the development process as well as the post-launch measurement strategy.

James Costa is the Director of Product Management at The Working Group